ROLE
Packaging Design
Digital Illustration
DATE
Spring 2022
Packaging design concepts for Rue 21's Valentine’s Day floor-set. Graphics leaned into TikTok micro-trends that focused on retro iconography and aught attitude.
Rue 21 Sustainable
Men’s and Women’s Fragrances
ROLE
Packaging Design
Digital Illustration
FOR
Rue 21
DATE
Spring 2021
Rue 21's Infinite Woods and Bloom Beyond were designed for recycling. The glass bottles were decorated with a removable biodegradable rice paper and featured a screw-top actuator. Both bottles were packaged in FSC-certified cardboard sleeves, using less material than standard folding cartons.
Below you will find images and video from the official fragrance launch as well as renderings of earlier concepts.
Rue 21 Summer Throwback
Men’s and Women’s Fragrances
ROLE
Packaging Design
Digital Illustration
FOR
Rue 21
DATE
Summer 2019
Rue 21's Summer Throwback fragrances leaned into 90's revival in graphic and type usage. Packaging took cues from Rue21's planned floorset for Summer 2019. Below are renderings of the official fragrance launch and earlier concepts.
