ROLE

Packaging Design

FOR

Tru Fragrance & Beauty

DATE

Summer 2019

The objective was to create an exclusive, priced-right fragrance and personal care collection that embodied the M&S man of that time. Product was designed to be appealing to the fragrance enthusiast yet attainable to the first time M&S purchaser.

Scroll below to view earlier design concepts. The final produced fragrances are pictured at the end of the page.