ROLE

Branding

Packaging Design

Digital Illustration

FOR

Tru Fragrance & Beauty

DATE

Spring 2020

Pretty product shouldn’t have ugly consequences. Another Care believes there’s no compromising when it comes to self-care and care-for-planet.

All fragrances highlight up-cycled ingredients and all bodycare focuses on concentrated formulas with a transparent 10-ingredient (or less) story. Packaged in fully recyclable packs with soy-based ink. An innovation in the fragrance space.

Early sketches and final product assortment are depicted below.